Privacy policy

Last updated 15 November 2026

1. Who we are

White Wolf Fitness is operated by Black Wolf Fitness (ABN 61 856 383 707) ("White Wolf Fitness", "we", "us", "our"). We provide a white-label platform for personal trainers and coaching businesses ("Trainers"): a trainer portal, branded client apps for iOS, Android and the web, client websites and subscription billing.

We are committed to protecting your privacy and handle personal information in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles. This policy covers this website (whitewolffitness.com.au), the White Wolf Fitness trainer portal, and the client apps and websites we run for Trainers.

2. Trainers and their clients

When you use an app or website that carries your Trainer's brand, your Trainer decides what information they keep about you and why, and we hold and process it on their behalf to run the service. Your Trainer's own privacy policy also applies. You can ask either your Trainer or us about your information and we will help, or pass the request to them where it is theirs to answer.

3. Information we collect

Depending on how you use our services, we may collect:

contact details: name, email address, phone number and business name;
account details: sign-in identifiers and the settings you choose;
training information you or your Trainer enter: programs, workouts, exercise results, check-ins, nutrition logs, measurements, progress photos and messages;
billing details: billing address and subscription history (card numbers are handled by our payment provider and never stored on our servers);
support enquiries and anything you send us through contact forms;
technical information: device and browser type, IP address, approximate location and error logs.

Some training information, such as measurements or notes about injuries, can be health information. We collect it only with your consent and only to deliver your training.

Our services are not directed at anyone under 16 without a parent or guardian's consent. If we learn we hold such information without that consent, we will delete it.

4. Signing in with Google

Our apps and the trainer portal let you sign in with your Google account. When you choose to do so, Google shares the following with us, and only with your permission:

your name;
your email address;
your profile photo.

We use this information only to sign you in: to create your account or match you to an existing one, and to show your name and photo on your profile. We do not request access to your Gmail, contacts, calendar, Drive or any other Google data, we do not use Google user data for advertising, and we do not sell it or share it with anyone except as needed to provide the sign-in.

Our use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

You can disconnect White Wolf Fitness from your Google account at any time in your Google Account settings under Security → Third-party apps & services. To have the Google details we hold deleted, delete your account in the app or contact us (section 10).

5. How we use your information

We use personal information to:

provide, run and support the platform for you and your Trainer;
sign you in and keep your account secure;
process subscriptions and payments;
answer enquiries and send service messages (for example, account and billing notices);
diagnose problems and improve our services, using aggregated or de-identified data where we can;
send marketing, only where you have asked for it. You can unsubscribe at any time.

6. Sharing your information

We do not sell or trade personal information. We share it only:

with your Trainer, for the clients they coach;
with service providers who help us run the platform, such as cloud hosting (Google Cloud and Firebase), payment processing (Stripe) and email delivery, under contracts that let them use it only for that purpose;
when required by law, a court or a law-enforcement request, or to protect the rights, property or safety of our users, Trainers or others;
with a buyer of our business, under a confidentiality agreement, if the business changes hands.

7. Storage, security and retention

We store information with reputable cloud providers and protect it with encryption in transit, access controls and monitoring. Some of our providers store or process data outside Australia; when that happens we take reasonable steps to make sure it is protected to a standard comparable with the Australian Privacy Principles.

We keep personal information while your account is active and afterwards only as long as needed to meet legal, accounting and dispute-resolution obligations. If a data breach is likely to cause you serious harm, we will notify you and the Office of the Australian Information Commissioner as the Notifiable Data Breaches scheme requires.

8. Cookies and similar technologies

Our websites and apps use cookies and local storage to keep you signed in, remember your preferences and theme, and measure how the service performs. You can block cookies in your browser settings, though parts of the service may then not work.

9. Accessing, correcting and deleting your information

You can view and update most of your details in the app or portal. You may also ask us for a copy of the personal information we hold about you, ask us to correct it, or ask us to delete your account and its data. We will respond within 30 days. Where the information belongs to your Trainer's records, we may need to work with them on the request.

10. Contact and complaints

For questions, requests or complaints about privacy, email developers@whitewolffitness.com.au. We aim to reply within two business days. If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner at oaic.gov.au.

11. Changes to this policy

We may update this policy from time to time. The current version is always on this page, with the date it was last updated. If a change materially affects how we use your information, we will tell you in the app or by email.