White Wolf Fitness
An active account needs a platform subscription (Premium or Premium Plus, billed monthly or yearly — yearly saves 10%) and a one-time launch. You choose either Essential or Signature launch below — both prices include your first full year of Platform care (updates, maintenance, and mandatory website hosting).
After that included year, Platform care renews at the annual rate shown in the Platform care section.
On top of White Wolf charges, publishing branded iOS and Android apps requires what you pay directly to Apple and Google: a yearly Apple Developer Program fee and a one-time Google Play registration fee — separate from us. Amounts and details are in Apple & Android (developer accounts) below.
Cloud hosting for your data scales with how many clients you have and how actively they train — including storage for exercise videos they stream inside the app. Typical small-to-medium studios land in a modest monthly band; see Database & storage for how that breaks down and what maps to cost.
$75/month
10% off yearly$810/yearbilled annually — same plan, lower total
White Wolf Premium
Full access to everything above — billing, WWF builders, client profiles, messaging, unlimited clients, free client portal, and your branded website & app experience.
Evolve included
$120/month
10% off yearly$1,296/yearbilled annually — same plan, lower total
White Wolf Premium Plus
Everything in White Wolf Premium, plus Evolve: sell customizable programs to large audiences. Set a per client fee to scale your business.
— You set the rate.
— Gym or at-home
Pick Essential or Signature. Each fee covers setup and your first year of Platform care.
$499
Essential Launch
Initial setup of the full suite: your trainer portal, client app, and personalized website — one branded ecosystem designed for clients to perform at their best. Includes your first year of Platform care.
Full custom brand
$999
Signature Launch
Everything in Essential Launch, plus a fully customised theme — colours, fonts, and branded mascots for your business. Includes a 30-minute consultation to align on your brand direction; we take your logo colours and build out the full system from our conversation. Includes your first year of Platform care.
$350/year
Platform care
Your launch package already covers year one. This is the annual renewal from year two onward — updates and maintenance across the entire platform so you stay on the latest features and fixes, plus mandatory website hosting.
Required to list your branded apps in the stores: Apple charges a yearly developer fee; Google charges a one-time registration. Both are paid to Apple and Google only — not part of your White Wolf subscription or launch.
AU$149/year
Yearly fee to Apple — required to publish and maintain your branded iOS app on the App Store. Pricing is set by Apple and may change.
AU$25one-time
One-time fee to Google — required to register for Android distribution and updates on Google Play. Pricing is set by Google and may change.
We host your trainer portal, client app, and website on infrastructure that grows with active usage — not a flat “unlimited everything” model that hides real cost. The main drivers are client count, training activity (workouts, messages, sync), and media clients stream in-app.
How usage scales
Who is on the platform, how much they do week to week, and how much video moves through the app. Together they set database load and storage — the line items your host bills against.
More profiles, messages and history mean more rows and a bigger backup footprint.
Frequent workouts, check-ins and sync add read/write load on the database.
Exercise video stored and streamed for client-only playback drives object storage.
Your White Wolf subscription covers the product. Infrastructure is passed through at cost from our cloud provider, so you never subsidise idle capacity — and if usage spikes, we talk with you before anything changes.
Video in the app
Demo clips, short cues and thumbnails that ship with the product are part of your subscription — they don't count toward your storage.
The videos you upload for clients live in your own storage and scale with quality, length and how many you publish.
